Case Studies
Case Studies
On Point Loyalty has extensive experience in helping both airlines as well as their constituents to understand, articulate and execute various components of a comprehensive loyalty strategy. Below is a selection of featured projects across the different disciplines of airline loyalty programs.
Moving to revenue-based accrual
Frequent flyer programs are increasingly adopting revenue-based accrual structures. Learn how On Point Loyalty designed an effective and compelling earn structure for a leading airline.
Finding the right loyalty system
Loyalty systems are the core engine of any loyalty program. Find out how On Point Loyalty helped a leading North American airline to define its vision – and select the right solution.
Calculating the Cost per Mile
Understanding the actual cost associated with each redeemed mile is critical for the long-term success of any loyalty program. Find out how On Point Loyalty’s proprietary model helped a large FFP to establish its true cost.
Designing a winning organizational structure
To realize the true growth potential, frequent flyer programs must be structured in the right way. Find out how On Point Loyalty helped a leading Asian airline to design their future organizational structure.
Building Business Plan for FFP
A robust long-term business plan not only validates the true opportunity, but also provides strategic guidance to management. Find out how On Point Loyalty’s proprietary suite of tools helped a leading airline to chart its future course.
Designing Airline FFP Agreement
Intra-company agreements that govern the relationship between RM and the FFP are becoming the norm. Find out how On Point Loyalty helped to structure a successful agreement for a leading airline.
Setting the Right Expiry Policy
Setting the right expiry policy is an arduous task that will depend on a variety of factors. Find out how On Point Loyalty helped a leading airline to develop the right expiry policy to meet its business objectives.
Featured Case Study
Find out how On Point Loyalty helped a leading airline to design a revenue-based accrual structure.