Featured Case Studies

Our team has been involved in developing many of the most innovative airline loyalty strategies over the past 15 years.  
See Case Studies

Aeromexico Club Premier

Aeromexico-Club Premier
Aeromexico had limited capital yet saw an opportunity to grow its frequent flyer program Club Premier. On Point Loyalty team members were some of the principal architects behind helping Aeromexico complete its monetization strategy for Club Premier and also catalyzed the development of its growth plans and its tremendous business performance over its first five years of existence as a new business.  Club Premier was the first time an airlilne loyalty program was used to create a joint venture between an airline and a strategic investor.

TAM Multiplus

Developed the innovative coalition conversion model which lead to the successful IPO of the leading airline loyalty program in Brazil. TAM was the first Latin American airline to monetize a minority interest in their frequent flyer program.

Avianca LifeMiles

Advised Advent International on its minority investment in LifeMiles which generated over $343M USD in proceeds to Avianca.  Performed operational, financial and commercial due diligence to highlight aspects that needed to be changed and provided value creation plan that differentiated Advent's bid in the competitive process. Avianca has used LifeMiles as a competitive advantage in driving passenger preference and generating significant ancillary revenues.
Gol-Smiles IPO

Gol Smiles

Assisted in structuring Smiles as a new legal entity and preparing the business to be floated on the BOVESPA.

Virgin Australia Velocity Frequent Flyer

Virgin Australia-Velocity Frequent Flyer
Lead monetization effort for Velocity in obtaining an investment from major Asian private equity firm. Affinity Equity Partners purchased a 35% minority stake in Velocity for 336M AUD ($314M USD).
Aeroplan IPO

Aeroplan Air Canada

Helped develop financial reporting and governance rules to facilitate Aeroplan IPO, the first frequent flyer program to be publicly traded.  Having seen up close the intercompany structure between Air Canada and Aeroplan, we know what worked well and what needed to be adjusted for future airline loyalty spin-offs.