Insights & Publications
Report
Top 100 Most Valuable Airline Loyalty Programs 2023
Find out the ranking of the world’s most valuable airline loyalty programs in this latest 2023 On Point Loyalty report.
Report
Top 100 Most Valuable Airline Loyalty Programs 2020
Find out the ranking of the world’s most valuable airline loyalty programs in this 2020 On Point Loyalty report.
Book
Evert R. de Boer – Strategy in Airline Loyalty
Strategy in Airline Loyalty offers the first comprehensive exploration of frequent flyer programs. Combining academic research with extensive examples and insights, the book explores the key drivers and strategies of airline loyalty management.
Article
How loyalty programs are saving airlines
The pandemic has cast a spotlight on a historically undervalued asset.
In The Press
The Man Who Turned Credit-Card Points Into an Empire
Find out what are airline miles worth in a global pandemic — and why are they worth anything at all.
Article
Riders on the Storm: Loyalty Programmes can help airlines weather the challenges
The Coronavirus pandemic is causing havoc in the airline industry. Loyalty programmes are helping airlines navigate the storm in various ways, with a strong focus on generating liquidity.
Article
Why Coronavirus Crisis is Litmus Test for Loyalty Programmes
Desperate times call for desperate measures. However, the answer to the coronavirus crisis does not lie in ever-more exorbitant promotions, argues Evert de Boer.
In The Press
US Airlines Reveal Profitability of Frequent Flyer Programmes
Airline executives have hinted in recent years that frequent flyer programmes, particularly in the US, are profitable. It took a global pandemic to reveal just how profitable.
Article
Can Frequent Flyer Miles Save Airlines?
If there’s one part of their business practice airlines will try and protect, it’s their miles program. Find out why.
In The Press
How Airlines are Adapting Loyalty Programs while Customers are Grounded
Find out how can loyalty programs stay relevant to customers while the planes and customers are grounded.
Article
The Value of Loyalty Programs as Airlines Recover
No one can escape the consequences of COVID-19, including airline loyalty programs. But in many ways, the programs could play a particularly relevant role in the recovery phase.
In The Press
Airline Business – Airlines still in a Spin over Loyalty
Air Canada’s decision to bring its loyalty programme back in-house raises the question of whether this marks an end to the spin-off-and-sell model for FFPs before it really took hold, or whether there is still mileage in the concept.
In The Press
Qantas Frequent Flyers: Airlines Urged to Give Users More Options
On Point Loyalty's Evert de Boer recently spoke with newspaper the Australian about airline loyalty programs in Australia.
Article
CAPA – The FFP Spin Off Model after Air Canada
Air Canada’s announcement to repatriate its frequent flyer programme into the airline sent shockwaves through the industry in May-2017
Article
Airline Leader – The Future of Revenue Management and Frequent Flyer Programmes
Discover how the rock stars of the airline industry, revenue management and frequent flyer programs, are finally starting to sing in tune.
Presentation
China – Winning in the World’s Largest Loyalty Market
China is set the become the world’s largest airline loyalty market. Learn about its unique characteristics – and opportunities.
Presentation
Reinventing Reward Programs
Presentation delivered at the Mega Event 2018. How advances in Revenue Management will alter the future landscape for loyalty programs.
Presentation
The Future of the FFP Spin-off Model
Presentation delivered at the Mega Event 2017. What is the future for the FFP spin-off model, and how can airlines design the optimal structure for the FFP.
Presentation