Strategy
Overview
To grow with confidence, airlines need to make choices using the right insights and understand the underlying trade-offs in an increasingly complex and competitive marketplace. We offer a range of tailor-made strategy solutions to help our clients make informed decisions in growing and optimizing their loyalty program.
Program Design
Creation of all program components, including accrual structures, redemption portfolios, elite tiers and qualification, fees and terms and conditions. Modeling of the economic flows to ensure commercial success and sustainability.
Program Benchmark
Benchmarking of key program indicators relative to industry benchmarks to determine overall health, strengths and weaknesses of the loyalty program.
Competitive Analysis
In-depth assessment of the airline loyalty program relative to peer and competitor programs using On Point Loyalty’s proprietary return-on-spend model.
Elite Tier Strategy
Complete design of elite strategy, including setting of tiers, qualification mechanisms, hidden and published benefits, and cost-benefit analysis using On Point Loyalty’s proprietary elite benefit-costing model.
Growth Strategy
Zero-base organizational designing to develop optimized corporate structures. Talent assessment and sourcing to create high performance organizations.
Organizational Design
Development of organizational design to allow for growth. Design includes fit-analysis, detailed job descriptions and talent sourcing strategy.
Featured Case Study
Find out how On Point Loyalty designed the right structure for a leading frequent flyer program.
LEARN MOREConsulting Services
On Point Loyalty Consulting offering covers all major aspects of airline loyalty programs
Finance
Building and realizing the optimal value for all stakeholders. Unlock the true opportunity. Explore how On Point Loyalty supports clients in the finance space.
Learn MorePartners
Equitable and sustainable agreements. Opening new markets and horizons. Discover how our specialists support partner strategies.
Learn MoreTechnology
Finding the right solution – ensuring the best fit. Explore how On Point Loyalty helps clients to design and realize the right technology roadmap.
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