On Point Loyalty provides a range of training solutions, varying from classroom set-ups to bespoke in-house training services.


The Airline Loyalty Seminar

Amsterdam, Netherlands, 7-9 April 2020

USD 1,199 per participant


Frequent flyer programs have become an indispensable part of today’s airline business. In many cases, the programs represent the lion’s share of the airline’s profits. Our Airline Loyalty Seminar is designed to provide participants with a deep dive into today’s airline loyalty landscape – and equip them with a comprehensive overview of the most topical subjects. Over the course of 2½ days, participants will learn about a variety of subjects, ranging from the current business models to typical organizational structures. By combining theory with practical examples, the seminar is designed to provide participants with a complete overview of the airline loyalty landscape.

This course is available as a classroom style training and on-demand as in-company training.


Key Learning Objectives

Using case studies and global best practices, participants will leave with a greater understanding of the key elements, including:

  • How did FFPs evolve into what they are today?
  • How to measure the success of a FFP?
  • How to build an agreement between Revenue Management and FFPs?
  • What are the key ingredients to building sustainable partner relationships?
  • Who are the main constituents in the loyalty landscape?
  • How to value a FFP?
  • What is the best way to select a new loyalty system?
  • What role is data analytics playing today – and in the future?
  • What are the current organizational and commercial models for FFPs?
  • What are the key future opportunities and challenges for FFPs?

Who Should Attend?

The Airline Loyalty Seminar is designed for participants who are dealing directly or indirectly with airline loyalty programs. Airline participants will benefit from the comprehensive overview of the loyalty landscape, whilst program partners and investors will equally enjoy the detailed discussion of the underlying economic models. Sample participant profiles include:

  • Junior to mid-level airline professionals from different disciplines
  • Program partners (financial institutions, travel companies)
  • Technology providers
  • Analysts

Why Choose an On Point Loyalty Seminar?

Our seminar provides a unique combination of theoretical and practical elements. Our extensive experience in the industry, coupled with a scientific foundation, enables us to give participants a truly holistic view – beyond that of one particular stakeholder.

  • Learn from the premier airline loyalty advisory
  • Get a combination of theory and practice
  • Understand the viewpoint of all program constituents

Course Content

Next seminar:

  • 7-9 April 2020, Location: Amsterdam, Netherlands

Course Fee

The Course Fee is USD 1,199.00.

The fee includes all training materials.


To register for the Seminar, please click here


Training Format

  • The seminar is directed in a classroom set-up.
  • The format consists of presentations, a guest lecture, group work and a final test.
  • Each participant will receive individualized feedback and recommended next steps.
  • The seminar duration is 2½ days.
  • The seminar is taught in English.