About Us
Global Pioneers in Airline Loyalty
On Point Loyalty is a global consulting and investment firm focused exclusively on the airline loyalty space.
We partner with leading airlines, technology providers, financial institutions and investors to shape and realize their airline loyalty vision.
Products & Services
Our Tools
Building successful loyalty program through instant financial insights
Our suite of financial planning and analysis tools is designed specifically around the needs of airline loyalty programs. Built with flexibility and robustness, our suite helps program leaders and financial controllers to plan, analyze and optimize the program’s performance.
Insights & Publications
Report
Top 100 Most Valuable Airline Loyalty Programs
Find out the ranking of the world’s most valuable airline loyalty programs in this latest 2023 On Point Loyalty report.
Book
Strategy In Airline Loyalty
Strategy in Airline Loyalty offers the first comprehensive exploration of frequent flyer programs. Combining academic research with extensive examples and insights, the book explores the key drivers and strategies of airline loyalty management.
Article
How loyalty programs are saving airlines
The pandemic has cast a spotlight on a historically undervalued asset.
In The Press
US Airlines Reveal Profitability of Frequent Flyer Programmes
Airline executives have hinted in recent years that frequent flyer programmes, particularly in the US, are profitable. It took a global pandemic to reveal just how profitable.
Featured Case Study
Find out how On Point Loyalty helped a leading airline to design a revenue-based accrual structure.