About Us

Global Pioneers in Airline Loyalty

On Point Loyalty is a global consulting and investment firm focused exclusively on the airline loyalty space.

We partner with leading airlines, technology providers, financial institutions and investors to shape and realize their airline loyalty vision.


Products & Services


Insights & Publications


Top 100 Most Valuable Airline Loyalty Programs

Find out the ranking of the world’s most valuable airline loyalty programs in this 2020 On Point Loyalty report.

Strategy In Airline Loyalty

Strategy in Airline Loyalty offers the first comprehensive exploration of frequent flyer programs. Combining academic research with extensive examples and insights, the book explores the key drivers and strategies of airline loyalty management.
Riders on the storm (2)

Riders on the Storm: Loyalty programmes can help airlines weather the challenges

The Coronavirus pandemic is causing havoc in the airline industry. Loyalty programmes are helping airlines navigate the storm in various ways, with a strong focus on generating liquidity.

Airline Leader – The Future of Revenue Management and Frequent Flyer Programmes

Discover how the rock stars of the airline industry, revenue management and frequent flyer programs, are finally starting to sing in tune.

Featured Case Study

Find out how On Point Loyalty helped a leading airline to design a revenue-based accrual structure.