About Us

Global Pioneers in Airline Loyalty

On Point Loyalty is a global consulting and investment firm focused exclusively on the airline loyalty space.

We partner with leading airlines, technology providers, financial institutions and investors to shape and realize their airline loyalty vision.


Products & Services


Insights & Publications


Top 100 Most Valuable Airline Loyalty Programs

Find out the ranking of the world’s most valuable airline loyalty programs in this 2017 On Point Loyalty report.

Strategy In Airline Loyalty

Strategy in Airline Loyalty offers the first comprehensive exploration of frequent flyer programs. Combining academic research with extensive examples and insights, the book explores the key drivers and strategies of airline loyalty management.

China – Winning in the World’s Largest Loyalty Market

China is set the become the world’s largest airline loyalty market. Learn about its unique characteristics – and opportunities.

Airline Leader – The Future of Revenue Management and Frequent Flyer Programmes

Discover how the rock stars of the airline industry, revenue management and frequent flyer programs, are finally starting to sing in tune.

Featured Case Study

Find out how On Point Loyalty helped a leading airline to design a revenue-based accrual structure.