About On Point Loyalty
Modern loyalty programs must deliver customer engagement, commercial performance, and financial sustainability at the same time.
On Point Loyalty is a specialist loyalty program consultancy helping brands across airlines, retail, and travel design, optimize, and manage loyalty programs that increase customer retention, engagement, and long-term profitability.
At On Point Loyalty, we believe loyalty is not just about rewards, engagement, or customer retention—it is about economics. Every loyalty initiative should deliver measurable value for customers, partners, and shareholders alike.
Industries We Serve
Loyalty expertise across
high-value consumer industries
Airlines & Airports
Design, valuation, and optimization of frequent flyer programs, loyalty currencies, partnerships, and coalition models.
Retail & Finance
Customer loyalty strategies that increase purchase frequency, customer lifetime value, and personalization without over-discounting.
Travel & Hospitality
Integrated loyalty ecosystems that connect travel brands, partners, and customers across the full journey.
About On Point Loyalty
Our Loyalty
Consulting Services
Loyalty Strategy &
Program Design
We help clients define loyalty strategies that align customer value with business objectives.
Loyalty Economics &
Financial Modelling
We build CFO-grade financial models that show how loyalty programs perform today and in the future.
Partnership Economics &
Co-brands Strategy
We design loyalty ecosystems that expand value beyond a single brand.
Loyalty Program Performance Management & Ongoing Support
We help our clients to understand the performance of their loyalty program – and quantify the untapped opportunity.
Loyalty Liability &
Balance Sheet Management
Loyalty programs must record their liability as deferred revenue. We help to design and optimize the liability management.
Why On Point Loyalty?
What sets us apart isn’t just what we design, it’s how we prove value.
Loyalty expertise you can measure
01
Creators of the industry's most comprehensive airline loyalty program valuation benchmark
02
Advisors on loyalty monetisation, carve-outs and financial strategy
03
Specialists in loyalty accounting and economics
04
Authors of recognised books on loyalty strategy and currency economics
05
Developers of proprietary financial modelling and accounting platforms
Solving what matters
We help clients answer the hardest loyalty questions:
How profitable is the loyalty program?
Where is value being created or destroyed?
How should we evolve without breaking the economics?
Which members and behaviors actually matter?
Beyond Consulting
When our financial models outgrew spreadsheets, we built a platform.
Years of working with the economics of loyalty programs gave On Point Loyalty a unique understanding of one of the industry's most complex challenges: turning billions of points, transactions and liabilities into a clear view of financial performance. So we turned that expertise into technology.
Together with Loyalty Juggernaut, we created Fidivio the world's first purpose-built SaaS platform for automated loyalty accounting and FP&A.
From revenue recognition and liability management to program P&L, forecasting and scenario modelling, Fidivio embeds specialist loyalty finance expertise into a single integrated platform.
