Private equity

Assessing the Value and Risk of a Loyalty Business for a Global Investor

Our case studies showcase real-world examples of how we've helped businesses enhance loyalty, optimize customer experiences, and achieve measurable growth through tailored strategies.

Assessing the Value and Risk of a Loyalty Business for a Global Investor

A world-leading specialist in distressed debt and alternative credit engaged On Point Loyalty to assess the value and risk profile of a loyalty business.

Client Challenge

As loyalty businesses increasingly become financing assets, investors require a robust understanding of their underlying value, risk profile and economic resilience.

Our Approach

Leveraging its specialist valuation expertise, On Point Loyalty performed a comprehensive risk and value assessment of the loyalty business, identifying the key drivers of long-term performance.

Business Impact

The engagement equipped the investor with an independent assessment of the business's value and risk profile, providing the confidence to evaluate the investment opportunity and calibrate capital allocation accordingly. The resulting reduction in financial risk became fundamental in the decision-making.

Optimizing Loyalty Breakage Economics for a Global Airline
Optimizing Loyalty Breakage Economics for a Global Airline
July 27, 2026
Benchmarking Loyalty Performance Against Global Peers
Benchmarking Loyalty Performance Against Global Peers
July 27, 2026