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August 10, 2026
Quantifying the Loyalty Opportunity for a Leading European Airport Group
Published by webcare_bb on August 10, 2026
Categories
  • Airport

Quantifying the Loyalty Opportunity for a Leading European Airport Group

Airport
One of Europe’s largest airport groups engaged On Point Loyalty to understand the potential future of its loyalty program.
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August 10, 2026
Transforming the Loyalty Strategy of a Global Hotel Group
Published by webcare_bb on August 10, 2026
Categories
  • Hospitality

Transforming the Loyalty Strategy of a Global Hotel Group

Hospitality
Creating a loyalty strategy that aligned member value with owner profitability.
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August 10, 2026
Future-Proofing a Luxury Retailer's Loyalty Currency
Published by webcare_bb on August 10, 2026
Categories
  • Retail

Future-Proofing a Luxury Retailer’s Loyalty Currency

Retail
On Point Loyalty helped a leading regional luxury retailer identify how its loyalty currency design was limiting future growth opportunities.
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July 27, 2026
Delivering a Loyalty Program from Blueprint to Launch
Published by webcare_bb on July 27, 2026
Categories
  • Coalition

Delivering a Loyalty Program from Blueprint to Launch

Coalition
A multidisciplinary On Point Loyalty team guided a North American conglomerate from business case and program design through to successful implementation.
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July 27, 2026
Published by webcare_bb on July 27, 2026
Categories
  • Airline

Designing a Groundbreaking Loyalty Currency Union for Leading Airlines

Airline
Two leading airlines asked On Point Loyalty to act as the independent intermediary to create a groundbreaking loyalty currency union.
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July 27, 2026
Benchmarking Loyalty Performance Against Global Peers
Published by webcare_bb on July 27, 2026
Categories
  • Airline

Benchmarking Loyalty Performance Against Global Peers

Airline
With growing investor scrutiny of loyalty businesses, a leading European airline partnered with On Point Loyalty to benchmark its performance against global peers.
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July 27, 2026
Assessing the Value and Risk of a Loyalty Business for a Global Investor
Published by webcare_bb on July 27, 2026
Categories
  • Private equity

Assessing the Value and Risk of a Loyalty Business for a Global Investor

Private equity
A world-leading specialist in distressed debt and alternative credit engaged On Point Loyalty to assess the value and risk profile of a loyalty business.
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July 27, 2026
Optimizing Loyalty Breakage Economics for a Global Airline
Published by webcare_bb on July 27, 2026
Categories
  • Airline

Optimizing Loyalty Breakage Economics for a Global Airline

Airline
Together with On Point Loyalty, one of the world’s largest airlines quantified and validated a shift in the expiry policy for its loyalty program.
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July 27, 2026
Paving the way for a New Co-brand card for a Leading Flag Carrier
Published by webcare_bb on July 27, 2026
Categories
  • Airline

Paving the way for a New Co-brand card for a Leading Flag Carrier

Airline
How an Asian flag carrier relied on the expertise of On Point Loyalty to assess, select and implement a new co-branded credit card strategy…
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On Point Loyalty Singapore Pte Ltd

About this book

 

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

About this book

 

Extracting value from loyalty programs used to be the domain of marketing. But not anymore.

 

In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.

 

With their unique experience as advisors to the world’s leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies. Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.

 

Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.