Books on Loyalty
On Point Loyalty's partners have authored two specialist books exploring the strategy, economics and financial potential of loyalty, translating decades of experience into frameworks for industry leaders and practitioners.
Loyalty Programs and the Currency Effect
A comprehensive exploration of how loyalty currencies are evolving from customer engagement mechanisms into strategic economic assets.
As the golden age of loyalty continues, it is a subject we all need to understand much, much more and Evert and Xiao Yao help us do just that.
Adam Daniels, CEO and Chairman of IAG Loyalty
Strategy in Airline Loyalty
A comprehensive examination of the strategy and economics behind frequent flyer programs and their role within the airline business.
I have seen Evert de Boer in action, and he knows as much about the airline frequent flyer business as anyone I have ever met. The depth of his knowledge is readily evident in the most insightful and comprehensive book on the subject I am aware of...Strategy in Airline Loyalty.
Robert A. Milton, former Chairman of the Board of United Continental Holdings USA
Recognised by leaders
across the loyalty industry
"This book fills a void by thoroughly exploring the potential of loyalty currencies, generously shared by Evert and Xiao Yao for the entire industry's benefit."
Jay Malowney
President Points (a Plusgrade company)
"I wish I had this book when I first started running loyalty programs; it asks and answers all the salient questions."
Russ Hinckley
Senior Vice President U.S. Bank, Partner Credit Card Group
"I’ve been lucky to have known Evert de Boer for nearly 20 years always with an eye and ear on his experience with airline loyalty programs. His unique view having worked around the world with these programs is unparalleled and has served him well in compiling the foremost resource available today on the subject."
Randy Petersen
Founder of FlyerTalk, BoardingArea, InsideFlyer and Freddie Awards, USA