Coalition

Delivering a Loyalty Program from Blueprint to Launch

Our case studies showcase real-world examples of how we've helped businesses enhance loyalty, optimize customer experiences, and achieve measurable growth through tailored strategies.

A multidisciplinary On Point Loyalty team guided a North American conglomerate from business case and program design through to successful implementation.

Client Challenge

With business lines spanning aviation and ground transportation, this conglomerate serves a unique range of customer segments, using diverse business models. Creating a single loyalty ecosystem offered significant strategic advantages but required a carefully balanced economic model that worked for every participating business.

Our Approach

On Point Loyalty led the engagement from initial business case and financial modelling through program design and implementation, providing strategic and operational support at every stage.

Business Impact

The client gained confidence to proceed through a robust business case and experienced implementation guidance that avoided common pitfalls, accelerated delivery and maximized the likelihood of a successful launch.