Our Approach

On Point Loyalty

We have a unique approach to advising and investing.

Airlines are increasingly realizing the potential of their loyalty program as a capital asset. With our in-depth, industry-specific expertise and local market knowledge, we are able to offer leading strategic advisory services covering divestitures, restructurings, and spin-offs of airline loyalty companies. We help our clients to design the right investment or monetization strategy, ensuring an equitable and sustainable model for all stakeholders.

Client Engagements

On Point Loyalty Investment

On Point Loyalty Investment offers a variety of financial services including corporate finance and asset management.

Investment Banking

Trusted advisor to airlines, financial sponsors and credit card issuers to enable capital raising and investment strategies in airline loyalty.

Sell Side Advisory

Provide strategic counsel to asset sellers on deal structuring, asset preparation, and sale negotiation dynamics to ensure optimal value is received for the airline loyalty program.

Buy Side Advisory

Partner with sponsors to acquire airline loyalty assets through acquisition, JV, leveraged buyouts, mergers or other restructurings.

Carve-Out Preparation

Preparation of airline loyalty programs to be set up as wholly owned business units or new corporations including intercompany contracts, organizational design and capital structure.


Depth of airline loyalty knowledge and financial expertise to develop the most accurate assessments of valuation of airline loyalty programs and credit card portfolios.

Asset Monitoring

Ensure value of loyalty assets remains intact by monitoring commercial agreements, databases, brands and cash flows to give lenders comfort in their continuing value.

Mergers and Acquisition

Independent advice on M&A strategies, synergy potential and risk detection through the lens of experienced airline loyalty experts.


Featured Publication

Find out the ranking of the world’s most valuable airline loyalty programs in this 2020 On Point Loyalty report.


What We Do


On Point Loyalty Services

We Cover All Major Aspects of Airline Loyalty Programs


Get In Touch With Us

On Point Loyalty offers a comprehensive suite of services. Find out more about On Point Loyalty and our services.