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# On Point: Loyalty program consulting, valuation and economics

## Sitemaps
[XML Sitemap](https://onpointloyalty.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Quantifying the Loyalty Opportunity for a Leading European Airport Group](https://onpointloyalty.com/quantifying-the-loyalty-opportunity-for-a-leading-european-airport-group/): One of Europe’s largest airport groups engaged On Point Loyalty to understand the potential future of its loyalty program.
- [Transforming the Loyalty Strategy of a Global Hotel Group](https://onpointloyalty.com/transforming-the-loyalty-strategy-of-a-global-hotel-group/): Creating a loyalty strategy that aligned member value with owner profitability.
- [Future-Proofing a Luxury Retailer’s Loyalty Currency](https://onpointloyalty.com/future-proofing-a-luxury-retailers-loyalty-currency/): On Point Loyalty helped a leading regional luxury retailer identify how its loyalty currency design was limiting future growth opportunities.
- [Delivering a Loyalty Program from Blueprint to Launch](https://onpointloyalty.com/delivering-a-loyalty-program-from-blueprint-to-launch/): A multidisciplinary On Point Loyalty team guided a North American conglomerate from business case and program design through to successful implementation.
- [Designing a Groundbreaking Loyalty Currency Union for Leading Airlines](https://onpointloyalty.com/designing-a-groundbreaking-loyalty-currency-union-for-leading-airlines/): Two leading airlines asked On Point Loyalty to act as the independent intermediary to create a groundbreaking loyalty currency union.
- [Benchmarking Loyalty Performance Against Global Peers](https://onpointloyalty.com/benchmarking-loyalty-performance-against-global-peers/): With growing investor scrutiny of loyalty businesses, a leading European airline partnered with On Point Loyalty to benchmark its performance against global peers.
- [Assessing the Value and Risk of a Loyalty Business for a Global Investor](https://onpointloyalty.com/assessing-the-value-and-risk-of-a-loyalty-business-for-a-global-investor/): A world-leading specialist in distressed debt and alternative credit engaged On Point Loyalty to assess the value and risk profile of a loyalty business.
- [Optimizing Loyalty Breakage Economics for a Global Airline](https://onpointloyalty.com/optimizing-loyalty-breakage-economics-for-a-global-airline/): Together with On Point Loyalty, one of the world’s largest airlines quantified and validated a shift in the expiry policy for its loyalty program.
- [Paving the way for a New Co-brand card for a Leading Flag Carrier](https://onpointloyalty.com/paving-the-way-for-a-new-co-brand-card-for-a-leading-flag-carrier/): How an Asian flag carrier relied on the expertise of On Point Loyalty to assess, select and implement a new co-branded credit card strategy…
- [We Love Delta. We Hate Delta.](https://nymag.com/intelligencer/article/delta-air-lines-loyalty-program-travel-industry.html)
- [Air Miles: The World’s Most Valuable Airline Frequent Flyer Programs](https://www.bloomberg.com/news/articles/2023-02-06/asia-frequent-flyer-programs-lose-value-as-us-rivals-ones-climb)
- [The Man Who Turned Credit-Card Points Into an Empire](https://www.nytimes.com/2021/01/05/magazine/points-guy-travel-rewards.html)
- [US airlines reveal profitability of frequent flyer programmes](https://www.ft.com/content/1bb94ed9-90de-4f15-aee0-3bf390b0f85e?syn-25a6b1a6=1)
- [If You’ll Pay $800 for a Credit Card, You’re in Demand](https://www.nytimes.com/2025/08/17/business/airlines-credit-cards-loyalty.html)
- [The Secret to Better Rewards Flight Deals](https://www.wsj.com/lifestyle/travel/the-secret-to-better-rewards-flight-deals-international-frequent-flier-programs-d37c7800)
- [Airlines Want a Piece of Every Purchase You Make](https://www.nytimes.com/2025/09/06/business/frequent-flier-loyalty-programs-airlines-credit-cards.html)
- [The Move Toward One Rewards Plan for All Your Travel](https://www.wsj.com/lifestyle/travel/universal-travel-miles-points-cards-6f73d5ea)
- [IAG Loyalty is flying as younger customers see the value of points](https://www.thetimes.com/business/companies-markets/article/iag-loyalty-is-flying-as-younger-customers-see-the-value-of-points-djs3bq8mz)
- [Selection of a new co-brand credit card agreement](https://onpointloyalty.com/selection-of-a-new-co-brand-credit-card-agreement/): Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod...
- [Designing the Optimal Operating Model for a Loyalty Business](https://onpointloyalty.com/designing-the-optimal-operating-model-for-a-loyalty-business/): One of Europe’s largest airlines sought to understand the possible models for a loyalty unit – and the best fit for them.
- [Structuring Commercial Agreements for Loyalty Programs](https://onpointloyalty.com/structuring-commercial-agreements-for-loyalty-programs/): How commercial agreements can unlock growth and value within a loyalty business.
- [Redesigning Elite Status and Benefits for a Leading Asian Airline Program](https://onpointloyalty.com/redesigning-elite-status-and-benefits-for-a-leading-asian-airline-program/): A leading Asian carrier partnered with On Point Loyalty to assess the effectiveness of its world-renowned elite tier program.

## Pages
- [Terms of Use](https://onpointloyalty.com/terms-of-use/)
- [Privacy Policy](https://onpointloyalty.com/privacy-policy/)
- [Contact Us](https://onpointloyalty.com/contact-us/)
- [Books](https://onpointloyalty.com/books/)
- [Signature IP](https://onpointloyalty.com/signature-ip/)
- [Team](https://onpointloyalty.com/team/)
- [Services](https://onpointloyalty.com/services/)
- [Case Studies](https://onpointloyalty.com/case-studies/): Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod...
- [Home](https://onpointloyalty.com/)

## Podcasts
- [CAPA Leader loyalty interviews](https://onpointloyalty.com/podcast/capa-leader-loyalty-interviews/)
- [Blind Loyalty Challenge #93 with Evert de Boer](https://onpointloyalty.com/podcast/blind-loyalty-challenge-93-with-evert-de-boer/)
- [The Currency Effect](https://onpointloyalty.com/podcast/the-currency-effect/)
- [Global Airline Loyalty Programme Insights with Evert de Boer](https://onpointloyalty.com/podcast/global-airline-loyalty-programme-insights-with-evert-de-boer/)
- [#220: Aviation Loyalty Program Insights with Evert de Boer (Short Summary Show)](https://onpointloyalty.com/podcast/220-aviation-loyalty-program-insights-with-evert-de-boer-short-summary-show/)
- [Airline Loyalty Program Valuations with Evert de Boer](https://onpointloyalty.com/podcast/airline-loyalty-program-valuations-with-evert-de-boer/)
- [Best of the Back Catalogue | Loyalty Strategy with Evert de Boer](https://onpointloyalty.com/podcast/best-of-the-back-catalogue-loyalty-strategy-with-evert-de-boer/)

## Signature IPs
- [How Loyalty Programs Are Saving Airlines](https://onpointloyalty.com/signature-ip/how-loyalty-programs-are-saving-airlines/)
- [The Currency Effect™](https://onpointloyalty.com/signature-ip/the-currency-effect/)
- [On Point Loyalty Top 100 Most Valuable Airline Loyalty Report](https://onpointloyalty.com/signature-ip/on-point-loyalty-top-100-most-valuable-airline-loyalty-report/)

## Team Members
- [Nik Laming](https://onpointloyalty.com/team-member/nik-laming/)
- [Blandine Berland-Madinier](https://onpointloyalty.com/team-member/blandine-berland-madinier/)
- [Elton Lee](https://onpointloyalty.com/team-member/elton-lee/)
- [Xiao Yao Chin](https://onpointloyalty.com/team-member/xiao-yao-chin/)
- [Evert de Boer](https://onpointloyalty.com/team-member/evert-de-boer/)

## Categories
- [Airline](https://onpointloyalty.com/category/airline/)
- [Airport](https://onpointloyalty.com/category/airport/)
- [Coalition](https://onpointloyalty.com/category/coalition/)
- [Hospitality](https://onpointloyalty.com/category/hospitality/)
- [Private equity](https://onpointloyalty.com/category/private-equity/)
- [Publications](https://onpointloyalty.com/category/publications/)
- [Retail](https://onpointloyalty.com/category/retail/)
- [Uncategorized](https://onpointloyalty.com/category/uncategorized/)