The ability to forge successful partnerships is one of the key factors in driving a profitable and sustainable loyalty program. From finding the right partner, to designing an acquisition and implementation process, we assist our clients to accelerate their partnership strategy – and ensure sustainability in a rapidly changing consumer and regulatory environment.
Analysis of optimal price points for selling program currency to partners based on product, volume and redemption behavior. Pricing guidelines for new partners and promotions.
Assistance with acquiring new partnerships for airlines seeking banks or other partners and credit card issuers seeking airlines.
Co-branded Credit Cards
Management of entire co-brand negotiation process from RFP development to proposal analysis to contract negotiation. Also represent issuers dealing with airlines.
Alliance Strategy & FFP Bilateral Agreements
Development and execution of strategies concerning entry in, or optimization of, alliance and/or bilateral FFP agreements.
Network / Franchise Negotiation
Management of entire network negotiation process from RFP development to proposal analysis to contract negotiation. Also represent networks dealing with airlines.
Development of contractual arrangements between the loyalty program and the airline to establish arms-length terms and better understand program economics.
On Point Loyalty Consulting offering covers all major aspects of airline loyalty programs