Airline

Paving the way for a New Co-brand card for a Leading Flag Carrier

Our case studies showcase real-world examples of how we've helped businesses enhance loyalty, optimize customer experiences, and achieve measurable growth through tailored strategies.

Paving the way for a New Co-brand card for a Leading Flag Carrier

How an Asian flag carrier relied on the expertise of On Point Loyalty to assess, select and implement a new co-branded credit card strategy…

Client Challenge

Co-brand credit cards are the lifeblood of many loyalty programs. Maximizing the value of a co-brand partnership requires the right partner, commercial structure and execution strategy.

Our Approach

On Point Loyalty specialists worked closely together with the client to evaluate the responses from banks and payment network. Using a structured evaluation framework, On Point Loyalty assessed competing proposals across strategic, commercial and operational criteria.

Business Impact

Equipped with On Point Loyalty's independent evaluation framework and deep co-brand expertise, the client selected the optimal partner and negotiated a commercial structure positioned to maximize long-term program value.