On Point Loyalty logo
✕
  • Home
  • Services
  • Signature IP
  • Case Studies
  • Books
  • Team
On Point Loyalty logo
  • Home
  • Services
  • Signature IP
  • Case Studies
  • Books
  • Team
Contact Us
  • Home/
  • Privacy Policy

Privacy Policy

On Point Loyalty Singapore Pte. Ltd. (“the Company”) may collect data through the use of this website, including but not limited to the data provided through the forms available on the website. Please see our terms of use for more information about our general online terms.

The Company may also collect other information, including the type of device which is used to access the website, as well as the IP address, and the type of browser. This information may be associated with any personal information that was provided. The Company may use third-party service providers to generate this data.

Data collection is done to enhance the performance of the website, and to understand usage of the website better. Personal data will not be shared with third-parties other than those deployed to collect and analyze usage data, unless there is legal requirement to do so, or in case of fraud or abuse. In addition, in the event of a transfer or disposition of the Company, whether in full or partial, the Company may transfer personal data.

The Company provides links to third-party websites on this site. When you use these links, this use shall be governed by the terms of use and privacy policies of those respective sites. The Company shall not be liable for your use of such sites. The provision of such links does not imply any endorsement, or sponsorship by the Company of the organizations responsible for these websites.

Talk to Our Experts

  • Home
  • Services
  • Signature IP
  • Case Studies
  • Books
  • Team
  • Contact Us
  • Privacy Policy
  • Terms of Use
On Point Loyalty logo

On Point Loyalty Singapore Pte Ltd

About this book

 

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

About this book

 

Extracting value from loyalty programs used to be the domain of marketing. But not anymore.

 

In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.

 

With their unique experience as advisors to the world’s leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies. Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.

 

Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.