Our Services
Loyalty programs designed for impact and built to last. We deliver end to end loyalty consulting across airlines, retail, and travel, combining strategy, experience design, analytics, and financial rigor to drive measurable results.
Whether delivering large-scale turnkey projects with dedicated onsite teams or supporting focused remote assignments, we provide practical solutions that drive measurable results.
Loyalty Strategy & Program Design
We help clients define loyalty strategies that align customer value with business objectives.
Capabilities
- Designing loyalty programs that maximise enterprise value
- Loyalty program architecture (earn, burn, tiers, benefits)
- Customer segmentation and behavioral incentives
Outcomes
- Competitive and financially sustainable program designs
- A robust and validated foundation to enable long-term growth
- Clarity on the overall loyalty strategy
Loyalty Economics & Financial Modeling
Our financial expertise sets us apart from traditional loyalty consultancies, with CFO-grade models built to measure performance today and forecast future growth. Our methodologies underpin the industry's most comprehensive airline loyalty valuation research.
Capabilities
- Loyalty program P&L and balance-sheet modeling
- Redemption cost and breakage forecasting
- Liability management and scenario analysis
- Executive-level dashboards and performance reporting
Outcomes
- Clear view of program profitability
- Better decision-making on earn, burn, and benefits
- Reduced financial surprises
Partnership Economics & Co-brands Strategy
We design loyalty ecosystems that expand value beyond a single brand.
Capabilities
- Partner strategy and commercial models
- Partner performance measurement
- Ecosystem optimization
Outcomes
- Healthier partner ecosystems
- New revenue streams
- Stronger program relevance without margin loss
Loyalty Program Performance Management & Ongoing Support
Loyalty success requires continuous improvement.
Capabilities
- Performance monitoring and KPI frameworks
- Campaign and benefit optimization
- Governance and operating models
- Ongoing advisory support
Outcomes
- Clear, defensible loyalty reporting
- Stronger leadership confidence
- Better cross-functional alignment
Loyalty Liability & Balance Sheet Management
For many organizations, the loyalty liability is one of the largest financial obligations on the balance sheet—and one of the least understood.
Capabilities
- Loyalty liability forecasting and monitoring
- Breakage modeling and redemption timing analysis
- Deferred revenue and accounting alignment
Outcomes
- Improved balance-sheet transparency
- Stronger alignment between finance and loyalty
- Reduced risk from unmanaged liabilities
Why On Point Loyalty
What Makes Us Different
Specialists in loyalty, nothing else. On Point Loyalty focuses exclusively on loyalty programs. This specialization allows us to go deeper, faster and deliver more practical, commercially grounded outcomes.
Clients choose On Point Loyalty because we bring independent expertise, practical experience, and a relentless focus on measurable results. Our approach ensures that loyalty investments are not viewed as a cost center, but as a strategic asset that drives long-term business value.
Loyalty isn’t a service line,
it’s our core business.
At On Point Loyalty, loyalty isn’t a subset. It’s our specialty, from economics to execution.
Financial rigor,
not just strategy decks
We build financial models that show how loyalty programs create value and support smarter decisions.
Senior practitioners,
hands-on engagement
Clients work directly with seasoned loyalty leaders across airlines, retail, and travel.
Built to execute,
not just advise.
Our work is practical, actionable, and built for real-world implementation.
Choosing On Point Loyalty
Clients typically partner
with us when:
Investors need an independent valuation.
The CFO needs confidence in the loyalty balance sheet.
The Board questions loyalty ROI.
A co-brand contract is being renegotiated.
The loyalty business is being carved out.
Leading in Loyalty Economics
Built on Loyalty Economics
Deep expertise grounded in practical,
real-world loyalty strategy.
