To grow with confidence, airlines need to make choices using the right insights and understand the underlying trade-offs in an increasingly complex and competitive marketplace. We offer a range of tailor-made strategy solutions to help our clients make informed decisions in growing and optimizing their loyalty program.
Creation of all program components, including accrual structures, redemption portfolios, elite tiers and qualification, fees and terms and conditions. Modeling of the economic flows to ensure commercial success and sustainability.
Benchmarking of key program indicators relative to industry benchmarks to determine overall health, strengths and weaknesses of the loyalty program.
In-depth assessment of the airline loyalty program relative to peer and competitor programs using On Point Loyalty’s proprietary return-on-spend model.
Elite Tier Strategy
Complete design of elite strategy, including setting of tiers, qualification mechanisms, hidden and published benefits, and cost-benefit analysis using On Point Loyalty’s proprietary elite benefit-costing model.
Zero-base organizational designing to develop optimized corporate structures. Talent assessment and sourcing to create high performance organizations.
Development of organizational design to allow for growth. Design includes fit-analysis, detailed job descriptions and talent sourcing strategy.
On Point Loyalty Consulting offering covers all major aspects of airline loyalty programs