On Point Loyalty logo
✕
  • Home
  • Services
  • Signature IP
  • Case Studies
  • Books
  • Team
On Point Loyalty logo
  • Home
  • Services
  • Signature IP
  • Case Studies
  • Books
  • Team
Contact Us
  • Home/
  • Terms of Use

Terms of Use

On Point Loyalty Singapore Pte. Ltd. (“the Company”) may monitor your use of this website. The information from this monitoring may be used for internal purposes.

Information provided via this website is made available only for your own use. Publishing, reproducing or otherwise transmitting this information to any third party is not permitted without the permission of the Company.

The Company reserves the right, at any time and from time to time, in the interests of its own editorial discretion and business judgment to add, modify, or remove any of the information.

The Company makes no warranty whatsoever, express or implied, regarding the security of the site, including with respect to the ability of unauthorized persons to intercept or access information transmitted by you through this service.

Talk to Our Experts

  • Home
  • Services
  • Signature IP
  • Case Studies
  • Books
  • Team
  • Contact Us
  • Privacy Policy
  • Terms of Use
On Point Loyalty logo

On Point Loyalty Singapore Pte Ltd

About this book

 

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

About this book

 

Extracting value from loyalty programs used to be the domain of marketing. But not anymore.

 

In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.

 

With their unique experience as advisors to the world’s leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies. Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.

 

Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.